A shared passion for creativity, love, and design defines Hailey and Justin Bieber’s evolving partnership as they co-create pieces for SKYLRK while balancing fame, family, and their growing fashion legacy.
Hailey Bieber is embracing a new chapter of partnership with her husband, Justin Bieber — not just in life, but in the world of fashion. In a special sit-down video for GQ’s Man of the Year issue, the model and Rhode founder opened up about joining forces with Justin on his fast-rising fashion brand, SKYLRK, describing the creative journey as both meaningful and joy-filled.
Hailey revealed that she is currently co-designing a leather jacket and other pieces with Justin and the SKYLRK team, calling the experience “super fun” and “collaborative.” The brand — launched by Justin in July and built around streetwear-driven hoodies, footwear, accessories, and bold design language — marks one of his most personal creative ventures to date.
“I’m designing this jacket with them and I feel like that’s a super fun collaborative process,” Hailey shared. “SKYLRK is incredible and amazing… and I’m just happy they want me to be a part of it.”
Beyond the craft of fashion, Hailey said the project has deepened her bond with Justin, offering a new way to explore creativity together.
“It’s obviously really fun when you get to be able to do anything with the person that you love,” she said, noting that she finds Justin’s artistic direction and design “sick” and genuinely inspiring.
While she kept details limited — teasing only the jacket and a few experimental pieces, including a Rhode-inspired phone case — Hailey said watching Justin fully in his creative zone has been one of the most rewarding parts of the process. “It’s been a fun process to see him in his bag with SKYLRK,” she added.
Justin founded SKYLRK independently, taking full ownership and creative control. He is joined by Neima Khaila, co-founder of the Los Angeles streetwear brand Pink Dolphin, as a business partner guiding the brand’s evolution.
Beyond design, Hailey used the GQ interview to open up about how she and Justin balance marriage, two thriving careers, and parenthood with their 15-month-old son, Jack Blues.
“We’re just taking it a day at a time,” she said, speaking candidly about navigating life in the public eye while maintaining boundaries. The couple remains protective of their son, but Hailey is grateful for the balance they’ve found between sharing and safeguarding their personal life.
“I’m really comfortable with what we choose to share — and what we choose not to,” she affirmed.
As SKYLRK continues to gain momentum, the Biebers’ creative synergy — grounded in love, respect, and artistic instinct — is quickly becoming one of the fashion world’s most compelling collaborations.
